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Marine Equipment Retailing in Australia Industry Data and Analysis
The Marine Equipment Retailing industry has seen a whirlwind of change in recent years, largely driven by external shocks and evolving consumer preferences. Demand boomed during the early years as pandemic travel restrictions redirected Australians’ vacation spending towards recreational boating and local waterways. This surge in demand led to a sharp 17.0% jump in marine equipment sales in 2020-21, with retailers reporting stronger profit margins despite grappling with supply chain disruptions and logistical delays. Key retailers like Bargain Boat Bits and BCF managed to expand their market share by emphasising product range, compliance and after-sales service – even as they faced mounting competition from grey imports and high trade volatility. Overall industry revenue is expected to rise at an annualised 1.3% over the five years through 2025-26. This includes an anticipated rise of 2.0% in the current year to $2.8 billion, driven by anticipated improvements in interest rates and higher discretionary income.
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What's included in this industry analysis
IBISWorld's research coverage on the Marine Equipment Retailing industry in Australia includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released February 2026.
About this industry
What's this industry report about?
The Marine Equipment Retailing industry in Australia operates under the ANZSIC industry code G4245. Industry operators primarily sell new and used boats, outboard motors, boat trailers, marine accessories, yachts and sailing or nautical accessories. These products are often purchased from wholesalers and then resold to consumers. Related terms covered in the Marine Equipment Retailing industry in Australia include sea change, point-of-sale (pos) system and grey imports.
What's included in this industry?
Products and services covered in Marine Equipment Retailing industry in Australia include New marine equipment , Used marine equipment and Other products.
What companies are included in this industry?
Companies covered in the Marine Equipment Retailing industry in Australia include Super Retail Group, Bargain Boat Bits and JV Marine World.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Marine Equipment Retailing industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Marine Equipment Retailing industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Marine Equipment Retailing industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Marine Equipment Retailing industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Marine Equipment Retailing industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Marine Equipment Retailing industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Marine Equipment Retailing industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Marine Equipment Retailing industry in Australia.
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Frequently Asked Questions
What is the market size of the Marine Equipment Retailing industry in Australia in 2026?
The market size of the Marine Equipment Retailing industry in Australia is $2.8bn in 2026.
How many businesses are there in the Marine Equipment Retailing industry in Australia in 2026?
There are 813 businesses in the Marine Equipment Retailing industry in Australia, which has declined at a CAGR of 1.7 % between 2021 and 2026.
How may import tariffs affect the Marine Equipment Retailing industry in Australia?
The Marine Equipment Retailing industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Marine Equipment Retailing industry in Australia?
The Marine Equipment Retailing industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Marine Equipment Retailing industry in Australia grown or declined over the past 5 years?
The market size of the Marine Equipment Retailing industry in Australia has been growing at a CAGR of 1.3 % between 2021 and 2026.
What is the forecast growth of the Marine Equipment Retailing industry in Australia over the next 5 years?
Over the next five years, the Marine Equipment Retailing industry in Australia is expected to grow.
What are the biggest companies in the Marine Equipment Retailing industry in Australia?
The biggest companies operating in the Marine Equipment Retailing industry in Australia are Super Retail Group, Bargain Boat Bits and JV Marine World
What does the Marine Equipment Retailing industry in Australia include?
New marine equipment and Used marine equipment are part of the Marine Equipment Retailing industry in Australia.
Which companies have the highest market share in the Marine Equipment Retailing industry in Australia?
The company holding the most market share in the Marine Equipment Retailing industry in Australia is Super Retail Group.
How competitive is the Marine Equipment Retailing industry in Australia?
The level of competition is low and increasing in the Marine Equipment Retailing industry in Australia.
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