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Beekeeping in Australia - Market Research Report (2013-2028)

Nicholas Schroeder Nicholas Schroeder Melbourne, Australia Last Updated: August 2023 ANZSIC A0193

Revenue

$285.5m

2023-24

$285.5m

Past 5-Year Growth

Profit

$XX.Xm

Employees

2,162

Businesses

1,220

Wages

$XX.Xm

Beekeeping in Australia industry analysis

The Beekeeping industry has expanded in recent years. Consumers have increasingly demanded premium high-value honey, like manuka honey, boosting average honey prices. Beekeepers have capitalised on this trend by shifting away from generic honey products and focusing on producing differentiated honey varieties. Research and development into the unique properties and health benefits of different honey varieties and marketing these qualities to consumers have underpinned industry growth in recent years. Industrywide revenue has been growing at an annualised 2.3% over the past five years and is expected to total $285.5 million in 2023-24, when revenue jumps by an estimated 5.7%. Nonetheless, industry revenue growth has been constrained by several adverse events in recent years, including the COVID-19 pandemic, the 2019-20 summer bushfires and the discovery of the varroa mite in New South Wales in mid-2022.Exports are expected to account for over 20.0% of beekeeping revenue in the current year. Strong demand from consumers in Asia has supported export revenue in recent years, as rising household incomes in the region have boosted demand for Australian produce. However, domestic beekeepers face strong competition from their New Zealand counterparts in both the export and the domestic markets. Consequently, imports are expected to account for over 20.0% of domestic demand in the current year. Import competition from New Zealand honey producers has shrunk in recent years as Australian manuka honey producers have ramped up production capacity. However, a group of New Zealand producers are lobbying to trademark the term ‘manuka honey', which could harm manuka honey producers in Australia if successful.Industry revenue is set to continue growing over the coming years. Growing consumer awareness of the unique health properties of various honey varieties will boost domestic demand for honey, while rising incomes in Asia are set to boost export demand. Moreover, pollination services will become an increasingly important source of revenue for beekeepers as key agricultural markets, like almond growers, continue to lift production. However, the varroa mite could severely affect the industry's future if the recent outbreak is not contained. Industry revenue is forecast to grow at an annualised 1.3% over the five years through 2028-29 to total $303.9 million.

Trends and Insights

  • Strong domestic and export demand for premium honey products has underpinned beekeeping revenue growth. Beekeepers are increasingly producing high-value honey varieties with real and perceived health benefits.
  • The vast majority of industry revenue is generated from selling honey. Honey products are becoming increasingly differentiated, which has supported demand and lifted prices.
  • Beekeepers are spread across Australia, but the majority are located along the eastern seaboard. This trend can be attributed to the temperate climate producing some of the most consistent levels of annual rainfall.
  • Australian beekeepers face significant external competition from honey imports. However, the growing market acceptance of Australian manuka honey has reduced competition from New Zealand producers.

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Industry Statistics and Trends

Market size and recent performance (2013-2028)

Industry revenue has grown at a CAGR of 2.3 % over the past five years, to reach an estimated $285.5m in 2023.

Trends and Insights

Flourishing demand for honey has encouraged new beekeepers to establish operations

  • Rising health consciousness has encouraged consumers to look for healthier alternatives to sugar, with honey often being used as a substitute. Beekeepers have also benefited from growing consumer awareness of the medicinal qualities of some honey varieties.
  • Additional trends and insights available with purchase
Beekeeping in Australia
Revenue (2013-2028)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Revenue and profitability are poised to remain robust over the coming years

  • Per capita honey consumption is set to rise over the coming years, flowing through the supply chain and boosting demand at the farming level.

Biggest companies in the Beekeeping in Australia

Company
Market Share (%)
2024
Revenue ($short_0)
2024

There are no companies that hold a large enough market share in the Beekeeping in Australia industry for IBISWorld to include in this product.

Products & Services Segmentation

Beekeeping in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Honey, Pollination services and Other products. Honey is the largest segment of the Beekeeping in Australia.

Trends and Insights

Honey product differentiation has lifted honey prices and demand

  • The honey produced by the industry is sold directly to consumers as a final product or to downstream food and beverage processors. Honey is used as an ingredient in various food products, like breakfast cereal, confectionary, cakes and biscuits, and in cosmetic and medicinal products.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry operators keep bees, which includes collecting honey, royal jelly, beeswax and other bee products. Beekeepers also provide pollination services to other agricultural businesses. Companies that purchase raw inputs from beekeepers to produce honey products are excluded from the industry.

What's included in this industry?

HoneyPollination servicesBeeswaxHoneycomb sectionsPropolisRoyal jellyQueen beesPackaged bees

Companies

Purchase this report to view all major companies in this industry.

Related Terms

ROYAL JELLYAPIARYLANGSTROTH HIVEPROPOLIS

Industry Code

ANZSIC 2006

ANZSIC 0193 - Beekeeping in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Strong domestic and export demand for premium honey products has underpinned beekeeping revenue growth. Beekeepers are increasingly producing high-value honey varieties with ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2013-2022) and forecast (2023-2028)
  • Employees, including historical (2013-2022) and forecast (2023-2028)
  • Businesses, including historical (2013-2022) and forecast (2023-2028)
  • Profit, including historical (2013-2023)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The vast majority of industry revenue is generated from selling honey. Honey products are becoming increasingly differentiated, which has supported demand and lifted prices.

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2023
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2023
  • Major market segmentation in 2023
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Beekeepers are spread across Australia, but the majority are located along the eastern seaboard. This trend can be attributed to the temperate climate producing some of the m...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2023

Tables

  • Number and share of establishments in each region in 2023
  • Number and share of revenue each region accounts for in 2023
  • Number and share of wages each region accounts for in 2023
  • Number and share of employees in each region in 2023

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Australian beekeepers face significant external competition from honey imports. However, the growing market acceptance of Australian manuka honey has reduced competition from...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2018-2023
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

No companies account for over 5.0% market share in the Beekeeping Industry. The industry is highly fragmented, with most firms operating on a small scale.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2019 through 2023
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2023

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    Regulation in the Beekeeping industry is moderate but has increased in recent years. Beekeepers must adhere to regulations regarding registering bee hives and biosecurity pra...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2013-2028) 
    • Assistance historical data and forecast (2013-2028) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    The high number of owner-operators boosts the industry's profitability. These operators typically have high profit margins and low wage costs, as they draw their income from ...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
    • Investment vs. share of economy

    Data tables

    • Cash Flow & Debt Service Ratios (2013-2028)
    • Revenue per Employee (2013-2028)
    • Revenue per Enterprise (2013-2028)
    • Employees per Establishment (2013-2028)
    • Employees per Enterprise (2013-2028)
    • Average Wage (2013-2028)
    • Wages/Revenue (2013-2028)
    • Establishments per Enterprise (2013-2028)
    • IVA/Revenue (2013-2028)
    • Imports/Demand (2013-2028)
    • Exports/Revenue (2013-2028)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2013-2028)
    • IVA (2013-2028)
    • Establishments (2013-2028)
    • Enterprises (2013-2028)
    • Employment (2013-2028)
    • Exports (2013-2028)
    • Imports (2013-2028)
    • Wages (2013-2028)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Beekeeping industry in Australia in 2024?

    The market size of the Beekeeping industry in Australia is $285.5m in 2024.

    How many businesses are there in the Beekeeping in Australia industry in 2023?

    There are 1,220 businesses in the Beekeeping industry in Australia, which has grown at a CAGR of 2.4 % between 2018 and 2023.

    Has the Beekeeping industry in Australia grown or declined over the past 5 years?

    The market size of the Beekeeping industry in Australia has been growing at a CAGR of 2.3 % between 2018 and 2023.

    What is the forecast growth of the Beekeeping industry in Australia over the next 5 years?

    Over the next five years, the Beekeeping industry in Australia is expected to grow.

    What does the Beekeeping in Australia include?

    Honey and Pollination services are part of the Beekeeping industry.

    How competitive is the Beekeeping industry in Australia?

    The level of competition is high and increasing in the Beekeeping industry in Australia.

    Related Industries

    Widen your competitive advantage with related industries

    View all industries in Australia

    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in Australia include:

    • Australian Bureau of Statistics
    • Australian Taxation Office
    • Australian Securities & Investments Commission

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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