$911.7m
$XX.Xm
2,848
945
$XXX.Xm
Toy and sporting goods manufacturers have endured a rollercoaster ride. Import competition, driven by low-cost manufacturers from China, has remained strong across the industry, placing significant pressure on Australian manufacturers. An overall depreciation in the value of the Australian dollar has also hampered international trade, with domestic toy and sporting goods being more expensive in overseas markets. Yet the news hasn't been all bad, with sales surging over the two years through 2020-21 owing to flow-on effects linked to the outbreak of COVID-19. Industry profitability has also managed to climb on the back of greater automation by manufacturers. All in all, toy and sporting goods manufacturing revenue has been growing at an annualised 5.9% over the past five years and is expected to reach $911.7 million in 2023-24, when revenue will climb a modest 0.6%.
Industry revenue has grown at a CAGR of 5.9 % over the past five years, to reach an estimated $911.7m in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 |
---|---|---|
Kookaburra Sport | 25.9 | |
Corpique (no. 28) Pty Limited | 16.8 |
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Industry revenue is measured across several distinct product and services lines, including Toys, Sporting goods and Other equipment. Toys is the largest segment of the Toy and Sporting Goods Manufacturing in Australia.
Rising health awareness is fuelling demand for sporting goods
Industry operators primarily manufacture a range of toys and sporting or recreational equipment. Typically following a design, sample and produce process, raw material is purchased from suppliers and used to toys and sporting goods. End products are then sold to downstream wholesale and retail markets.
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ANZSIC 2592 - Toy and Sporting Goods Manufacturing in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Toy and sporting goods manufacturers are facing strong import competition from low-cost overseas manufacturers. This has prompted local toy and sporting goods manufacturers t...
Learn about an industry's products and services, markets and trends in international trade.
The industry’s products consist of toys, sporting goods and other equipment. Sporting goods sales have risen modestly as fitness and sports awareness have encouraged greater ...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
New South Wales, Queensland and Victoria account for the largest shares of enterprise numbers. Significant populations and large shipping ports provide logistical support for...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Competition is heavily based on product quality. The overall quality of products has traditionally set some manufacturers apart, particularly for sporting goods.
Learn about the performance of the top companies in the industry.
This industry has no major players. Toy and sporting goods manufacturers are highly fragmented and consist of many small-scale businesses that cater to niche markets.
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Manufacturers must adhere to labelling and product testing requirements. Manufacturers are encouraged to outline the optimal age for products and must undertake product testi...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Wage costs have plummeted as a share of revenue. Investment in technology has focused on automation, improving operational efficiency and reducing labour costs.
Including values and annual change:
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Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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The market size of the Toy and Sporting Goods Manufacturing industry in Australia is $911.7m in 2024.
There are 945 businesses in the Toy and Sporting Goods Manufacturing industry in Australia, which has grown at a CAGR of 2.0 % between 2019 and 2024.
The market size of the Toy and Sporting Goods Manufacturing industry in Australia has been growing at a CAGR of 5.9 % between 2019 and 2024.
Over the next five years, the Toy and Sporting Goods Manufacturing industry in Australia is expected to grow.
The biggest companies operating in the Toy and Sporting Goods Manufacturing market in Australia are Kookaburra Sport and Corpique (no. 28) Pty Limited
Toys and Sporting goods are part of the Toy and Sporting Goods Manufacturing industry.
The company holding the most market share in Australia is Kookaburra Sport.
The level of competition is high and increasing in the Toy and Sporting Goods Manufacturing industry in Australia.