$3.9bn
$XX.Xm
22,217
2,326
$X.Xbn
Sports and physical recreation clubs have shown considerable resilience, bouncing back remarkably from the COVID-19 pandemic – indicative of Australia’s passion for sports. Before the pandemic hit, clubs were steadily expanding. But federal and state-enforced measures to curb the pandemic dealt a blow to many clubs amid prolonged lockdowns. Some professional clubs stayed active during the lockdowns, but still lost key income sources, resulting in a significant drop in profitability. Nonetheless, clubs quickly recovered after restrictions lifted – a result of accumulated demand, and unwavering allegiance from both participants and spectators. The return of crowds to live sports events also re-sparked profitability. Even so, the initial heavy drop in revenue in 2019-20 has caused revenue to weaken overall. That’s why industry revenue is expected to fall at an annualised 1.4% over the five years through 2023-24, to $3.9 billion. Despite a strong recovery and larger crowds for major sporting codes, overall revenue is also anticipated to dip by 1.2% in 2023-24, as disposable incomes weaken.
Australia's long-standing and newly created elite sports clubs and competitions have become more popular over the past decade, creating many new opportunities for professional athletes. Specifically, the AFL and NRL women's competitions have been expanding rapidly over recent years. New teams have also been incorporated into the A-League, NRL and NBL men's leagues, with each having various degrees of success. Expansions have opened up new avenues for professional athletes and put upward pressure on wages across the sports sector. But the addition of new teams has also put pressure on profitability, as many find it difficult to maintain a foothold in an already bustling sports market.
Industry revenue has declined at a CAGR of 1.4 % over the past five years, to reach an estimated $3.9bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 |
---|---|---|
West Australian Football Commission Inc. | 122.6 | |
Carlton Football Club | 81.7 | |
Collingwood Football Club | 81.7 |
To view the market share and analysis for all 6 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Professional sports club operation, Individual professional athletes and Amateur sports club operation. Professional sports club operation is the largest segment of the Sports and Physical Recreation Clubs in Australia.
Dedicated members have helped professional sports clubs bounce back after the COVID-19 pandemic
Industry firms primarily operate sports and physical recreation clubs or teams that provide sporting or physical recreation opportunities to participants, or entertainment for spectators. The industry also includes professional athletes.
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ANZSIC 9112 - Sports and Physical Recreation Clubs in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
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Spectator sport participation set to climb in 2023-24, underpinning a strong recovery for professional sporting clubs. As crowds return in droves, large clubs are set to have...
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Including values and annual change:
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Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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The market size of the Sports and Physical Recreation Clubs industry in Australia is $3.9bn in 2024.
There are 2,326 businesses in the Sports and Physical Recreation Clubs industry in Australia, which has grown at a CAGR of 4.8 % between 2019 and 2024.
The market size of the Sports and Physical Recreation Clubs industry in Australia has been declining at a CAGR of 1.4 % between 2019 and 2024.
Over the next five years, the Sports and Physical Recreation Clubs industry in Australia is expected to grow.
The biggest companies operating in the Sports and Physical Recreation Clubs market in Australia are West Australian Football Commission Inc., Carlton Football Club and Collingwood Football Club
Professional sports club operation and Individual professional athletes are part of the Sports and Physical Recreation Clubs industry.
The company holding the most market share in Australia is West Australian Football Commission Inc..
The level of competition is high and steady in the Sports and Physical Recreation Clubs industry in Australia.