$2.4bn
$XXX.Xm
3,339
321
$XXX.Xm
Rising exports, largely to the Asia-Pacific region, have provided some support to industry revenue over the past few years, but it hasn’t been enough to prevent falls. Spirit manufacturers face strong external competition, with imports now expected to account for almost one-third of domestic demand. Australian spirit manufacturers derive a large portion of revenue from bottling and blending overproof spirits imported from overseas. The premiumisation of consumer tastes and stronger demand for ready-to-serve cocktail products have benefited the industry over the past five years. Industry revenue is expected to fall at an average annual rate of 1.7% over the five years through 2024-25, to an estimated $2.4 billion. This trend includes an expected fall of 1.9% in the current year, driven by high inflation and a weaker economic environment.
Industry revenue has declined at a CAGR of 1.7 % over the past five years, to reach an estimated $2.4bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2025 | Revenue ($m)
2025 |
---|---|---|
Diageo Australia | 572.4 | |
Coca-Cola Europacific Partners Holdings (Australia) | 365.8 | |
Asahi Holdings | 249.9 |
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Industry revenue is measured across several distinct product and services lines, including Liqueurs, Spirits and RTD products. Liqueurs is the largest segment of the Spirit Manufacturing in Australia.
RTD products have become entrenched as the leading spirit type
The industry purchases ingredients such as grapes, sugar and malt, then ferments and distils these to produce spirit beverages including vodka, gin, whisky and liqueurs. Industry participants also blend overproof spirits imported from overseas. Operators package these products and sell them to alcoholic drink wholesalers and retailers. While the industry makes fortified spirits, it does not produce fortified wines.
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ANZSIC 1213 - Spirit Manufacturing in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Premiumisation trends have aided spirit manufacturers performance. Demand for spirits relative to other alcoholic beverages and within the spirit market, consumers have favou...
Learn about an industry's products and services, markets and trends in international trade.
RTS cocktails have grown in popularity as distillers have developed new products to meet consumer interests. This segment is dominated by the larger spirit makers but craft d...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Most spirit manufacturers position themselves close to downstream markets. Victoria and New South Wales are the two most populous states and the largest spirit manufacturing ...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Spirit manufacturers compete with each other on price and quality. The large distillers are very competitive on price, while many new entrants compete with premium spirit off...
Learn about the performance of the top companies in the industry.
Diageo, Coca-Cola Europacific Partners and Asahi dominate market share primarily through their RTD and RTS beverage portfolios. Diageo’s brand includes Gordon’s, Tanqueray an...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Spirt Manufacturing is heavily regulated by the ATO. Distillers require licensing by the ATO and must keep detailed records, including still-house records, spirit store recor...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Purchase costs have risen over the past five years. World prices of major commodity inputs like grain and sugar have risen as supply conditions have tightened.
Including values and annual change:
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Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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The market size of the Spirit Manufacturing industry in Australia is $2.4bn in 2024.
There are 321 businesses in the Spirit Manufacturing industry in Australia, which has grown at a CAGR of 2.6 % between 2019 and 2024.
The market size of the Spirit Manufacturing industry in Australia has been declining at a CAGR of 1.7 % between 2019 and 2024.
Over the next five years, the Spirit Manufacturing industry in Australia is expected to grow.
The biggest companies operating in the Spirit Manufacturing market in Australia are Diageo Australia, Coca-Cola Europacific Partners Holdings (Australia) and Asahi Holdings
Spirits and RTD products are part of the Spirit Manufacturing industry.
The company holding the most market share in Australia is Diageo Australia.
The level of competition is moderate and increasing in the Spirit Manufacturing industry in Australia.