$2.3bn
$XXX.Xm
1,917
48
$XXX.Xm
Businesses in the Sanitary Paper Product Manufacturing industry have struggled with difficult demand conditions. Rising domestic demand for imported sanitary paper products and increasing input costs have placed manufacturers under intense pressure. Consumer panic buying during the COVID-19 pandemic drove revenue growth in 2019-20. Revenue is expected to drop at an annualised 1.5% over the five years through 2022-23, to $2.3 billion. This trend includes an anticipated dip of 0.8% in the current year because of declining household discretionary incomes.Most sanitary paper products are necessities, including toilet paper, tissues and paper towels. Population growth and a rising number of households have supported industry revenue. Growth in the female population aged 18 and older has increased demand for feminine hygiene products. Consumer demand for eco-friendly products has remained strong, and major players have responded by expanding recycled product offerings. Increased uptake of substitute items, like reusable nappies, and competition from imports have more than offset industry growth, prompting revenue declines. Some industry manufacturers have reduced their labour force and increasingly adopted automated processes to protect profitability. That's why industry employment numbers have declined while establishment numbers have increased as smaller niche companies have entered the market.Industry revenue is on track to recover. A forecast rise in household income and a growing female population are poised to drive industry growth. A projected increase in the number of births will likely support industry revenue. This growth may be limited as the domestic market has reached saturation. A projected appreciation of the Australian dollar is also set to lift import volumes and restrict exports. Overall, revenue is forecast to rise at an annualised 0.8% through the end of 2027-28, to $2.4 billion.
Industry revenue has declined at a CAGR of 1.5 % over the past five years, to reach an estimated $2.3bn in 2023.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2023 | Revenue ($m)
2023 |
---|---|---|
Kimberly-Clark Pacific Holdings | 952.0 | |
ABC Tissue | 514.1 | |
Essity Holding Australia | 283.8 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Personal-care products, Sanitary tissues and Baby products. Personal-care products is the largest segment of the Sanitary Paper Product Manufacturing in Australia.
Elevated hygiene measures during the pandemic have propelled sanitary tissue sales
Industry operators primarily manufacture sanitary paper products including tissues, nappies, napkins, towels and menstrual products. These products are typically sold to grocery and paper product wholesalers or directly to retailers.
Purchase this report to view all 5 major companies in this industry.
ANZSIC 1524 - Sanitary Paper Product Manufacturing in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Industry revenue has been on the decline because of climbing living costs. With inflation on the rise, consumers who formerly preferred high-quality branded items are switchi...
Learn about an industry's products and services, markets and trends in international trade.
Population demographics influence industry sales. For instance, the female population has been on the rise, maintaining demand for personal-care products like tampons and san...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Transportation costs are a major factor. Sanitary paper product manufacturers consider the accessibility of inputs and export routes when deciding where to locate a new facil...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
The majority of the sanitary paper products available are recognisable brands, and client retention depends on consumer loyalty. Quality remains important to consumers as man...
Learn about the performance of the top companies in the industry.
Due to the economies of scale required to succeed, a few large players dominate the industry. New product launches, innovation, sustainability initiatives and corporate socia...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Demographic patterns drive sales of sanitary paper products. More births boost revenue from baby-related paper products, an ageing population supports demand for incontinence...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Industry profit has grown. Several sanitary paper product manufacturers have implemented cost management efficiencies to reduce labour costs and boost production effectivenes...
Including values and annual change:
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Unlock comprehensive answers and precise data upon purchase. View purchase options.
The market size of the Sanitary Paper Product Manufacturing industry in Australia is $2.3bn in 2024.
There are 48 businesses in the Sanitary Paper Product Manufacturing industry in Australia, which has grown at a CAGR of 4.2 % between 2018 and 2023.
The market size of the Sanitary Paper Product Manufacturing industry in Australia has been declining at a CAGR of 1.5 % between 2018 and 2023.
Over the next five years, the Sanitary Paper Product Manufacturing industry in Australia is expected to grow.
The biggest companies operating in the Sanitary Paper Product Manufacturing market in Australia are Kimberly-Clark Pacific Holdings, ABC Tissue and Essity Holding Australia
Sanitary tissues and Personal-care products are part of the Sanitary Paper Product Manufacturing industry.
The company holding the most market share in Australia is Kimberly-Clark Pacific Holdings.
The level of competition is high and increasing in the Sanitary Paper Product Manufacturing industry in Australia.