$706.4m
$XX.Xm
2,115
972
$XX.Xm
The Poultry Meat Farming industry has expanded in recent years. Poultry consumption has inched upward despite reaching a point of relative market saturation. Rising health consciousness has boosted the consumption of leaner sources of protein, like chicken. In addition, the relative affordability of poultry, compared with other substitute sources of protein, like fish, beef and lamb, has supported higher consumption. Industry-wide revenue is expected to expand at an average annualised 1.1% over the past five years, to total $706.4 million in 2023-24, when revenue is anticipated to weaken by 0.5%.The price per bird paid to poultry farmers has remained relatively steady over most of the past decade, but has jumped up over the past two years due to economy-wide inflationary pressures. Fierce competition in downstream markets, particularly among major supermarkets, has weighed on the price paid per bird to conventional chicken farmers. Even so, higher sales of high-value poultry, like organic chicken, have offset this trend. Pricing pressures, alongside climbing production costs due to higher wheat feed prices, have hampered industry profitability. Nonetheless, elevated poultry prices over the past two years have supported the profitability of poultry farmers, particularly those that operate under long-term contracts with poultry processors, protecting them from fluctuating input costs.Industry participation has trended downwards in recent years, despite production growth. The industry is mainly comprised of small independent farms. But growing consolidation activity has boosted market share concentration. In particular, major player ProTen has expanded its presence, acquiring Rural Funds Management's poultry assets in December 2019, and purchasing several smaller farms over the past few years.Robust production and prices are set to support the industry over the coming years. Increasing regulatory pressure is poised to encourage more farmers to shift from conventional farming methods to free-range and organic production. In August 2022, the Federal Government released the Animal Welfare Standards and Guidelines, which will pave the way for states and territories to introduce more stringent animal welfare legislation. Industry revenue is forecast to inch upwards at an annualised 0.8% over the five years through 2028-29, to total $735.0 million.
Industry revenue has grown at a CAGR of 1.1 % over the past five years, to reach an estimated $706.4m in 2023.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 |
---|---|---|
ProTen | 132.3 |
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Industry revenue is measured across several distinct product and services lines, including Conventionally farmed chickens, Free-range and organic chickens and Other poultry. Conventionally farmed chickens is the largest segment of the Poultry Meat Farming in Australia.
The popularity of conventionally farmed chickens is weakening, despite their lower costs
Industry operators primarily engage in farming poultry that will be processed into poultry meat or in hatching meat breed chicks. Poultry includes chicken, duck, turkey, goose and game birds.
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ANZSIC 0171 - Poultry Meat Farming in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Poultry meat farmers often operate under long-term contracts with processors. This has protected many operators from high input costs in recent years, supporting profitabilit...
Learn about an industry's products and services, markets and trends in international trade.
Nearly all poultry meat sales are made to the downstream Poultry Processing industry. The Poultry Meat Farming industry's downstream markets are therefore divided according t...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
The location of downstream processors has the heaviest influence on the geographical spread of poultry meat farmers. Most farms are located within 100 kilometres of processin...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Poultry meat farmers compete to secure supply contracts with major processors. Competition occurs mainly in local regions rather than across the industry as a whole, as farme...
Learn about the performance of the top companies in the industry.
ProTen Pty Limited is Australia's largest poultry meat farming company. The company has expanded significantly through numerous acquisitions and the construction of new farms...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
The Poultry Meat Farming industry is moderately regulated. The most relevant industry regulations relate to food safety, environmental concerns, and animal health and welfare...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Cost structures for firms in the Poultry Meat Farming industry can vary. An operator's size, the type of bird raised and whether the farm has a guaranteed supplier contract w...
Including values and annual change:
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Key data sources in Australia include:
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The market size of the Poultry Meat Farming industry in Australia is $706.4m in 2024.
There are 972 businesses in the Poultry Meat Farming industry in Australia, which has declined at a CAGR of 0.7 % between 2018 and 2023.
The market size of the Poultry Meat Farming industry in Australia has been growing at a CAGR of 1.1 % between 2018 and 2023.
Over the next five years, the Poultry Meat Farming industry in Australia is expected to grow.
The biggest company operating in the Poultry Meat Farming market in Australia is ProTen
Conventionally farmed chickens and Free-range and organic chickens are part of the Poultry Meat Farming industry.
The company holding the most market share in Australia is ProTen.
The level of competition is moderate and increasing in the Poultry Meat Farming industry in Australia.