$8.1bn
$XXX.Xm
15,941
4,872
$XXX.Xm
Australia's diverse climates and soils allow a variety of vegetables to be produced across the country. Different crops' performance can change drastically from year to year, making for volatile output and revenue growth. Rising health consciousness, along with the growing popularity of diets like vegetarianism, has fuelled the industry's growth and elevated vegetable consumption in Australia. Industry revenue is expected to have surged at an annualised 7.5% over the five years through 2024-25, to $8.1 billion. This includes an anticipated rise of 4.4% in 2024-25. This growth has persisted despite ongoing challenges from substitute products, like undercover vegetables, and competition from imported processed vegetables. Recent falls in household discretionary income have also strained demand. Intense price competition from supermarkets has further pressured revenue and tempered industry gains, which was especially apparent in 2023-24.
Industry revenue has grown at a CAGR of 7.5 % over the past five years, to reach an estimated $8.1bn in 2023.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2025 | Revenue ($m)
2025 |
---|---|---|
Mitolo | 147.0 | |
Momack Produce Pty Ltd | 122.8 |
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Industry revenue is measured across several distinct product and services lines, including Potatoes, Other root vegetables and Fruit vegetables. Potatoes is the largest segment of the Outdoor Vegetable Growing in Australia.
Export demand and plant-based diets’ rising popularity have surged revenue from pulses
Industry growers produce vegetables and pulses outdoors in open fields.
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ANZSIC 0123 - Outdoor Vegetable Growing in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Rising health consciousness and plant-based diets’ growing popularity have significantly boosted vegetable consumption in Australia. These trends, along with favourable growi...
Learn about an industry's products and services, markets and trends in international trade.
Export demand and plant-based diet trends have surged pulses' industry revenue share over the past five years. Trade agreements and rising demand for pulses as meat substitut...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Transport costs restrict regional outdoor vegetable growers to local markets. However, proximity to downstream markets helps minimise these costs and maintain product quality...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
The industry has low barriers to entry, contributing to its low concentration. Most growers are non-employing family businesses, reflecting the industry's limited economies o...
Learn about the performance of the top companies in the industry.
Agriculture industries are dominated by small farms that are mostly owner-operated or family-run. The Outdoor Vegetable Growing industry is highly fragmented, with only a few...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Outdoor vegetable growers are beholden to some widespread regulations. In particular, growers must ensure that their workers aren't underpaid and that grower-dealer relations...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Improved growing conditions and capital investments to enhance efficiencies have benefited the industry. These trends, as well as consumers’ shift towards healthier diets, ha...
Including values and annual change:
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Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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The market size of the Outdoor Vegetable Growing industry in Australia is $8.1bn in 2024.
There are 4,872 businesses in the Outdoor Vegetable Growing industry in Australia, which has grown at a CAGR of 0.4 % between 2018 and 2023.
The market size of the Outdoor Vegetable Growing industry in Australia has been growing at a CAGR of 7.5 % between 2018 and 2023.
Over the next five years, the Outdoor Vegetable Growing industry in Australia is expected to grow.
The biggest companies operating in the Outdoor Vegetable Growing market in Australia are Mitolo and Momack Produce Pty Ltd
Potatoes and Fruit vegetables are part of the Outdoor Vegetable Growing industry.
The company holding the most market share in Australia is Mitolo.
The level of competition is moderate and increasing in the Outdoor Vegetable Growing industry in Australia.