$3.0bn
$XXX.Xm
12,531
319
$X.Xbn
Print newspaper circulation has declined over the past five years, as readers have increasingly switched to online news sources. Lower circulation has made newspaper advertising less attractive for media buying agencies and businesses, as newspapers are reaching fewer consumers. This trend has limited revenue generated from advertising. Although most newspaper publishers also publish their content online, digital advertising is typically less lucrative than print advertising. Revenue drops over the two years through 2020-21 were exacerbated by the COVID-19 pandemic. Weak economic conditions brought on by government-imposed lockdowns led to declining advertising revenue. Furthermore, lockdowns and travel restrictions associated with the COVID-19 pandemic have also negatively affected sales to business customers. Industry revenue is expected to drop 2.1% in the current year. Advertising revenue is expected to fall further as business confidence sinks further and becomes negative. Overall, industry revenue is expected to decline at an annualised 4.4% over the five years through 2022-23, to $3.0 billion.The popularity of smart devices has continued to change newspaper publishers' structure over the past decade. Consumers can now digitally access news in homes and workplaces, and while travelling. These devices allow consumers consistent access to local and international news. Newspaper publishers have increasingly attempted to charge readers for online content through paywalls. However, these paywalls can drive traffic away from websites, which reduces advertising revenue.Newspaper publishing revenue is projected to continue to decline, albeit at a comparatively slower rate. Publishers will continue to adapt their operations to an increasingly digital environment. Industry revenue is forecast to fall at an average annual 1.0% over the five years through 2027-28, to $2.8 billion. Most newspaper publishers have started gaining digital subscription numbers, as consumers increasingly accept the need to pay for high-quality news content. However, competition from foreign-based news sources is projected to constrain industry revenue over the next five years. Experiments with new paywall models are likely to continue in coming years, given the mixed results of Nine Entertainment's and News Corp Australia's metered and freemium models over the past decade.
Industry revenue has declined at a CAGR of 4.4 % over the past five years, to reach an estimated $3.0bn in 2023.
Market size is projected to decline over the next five years.
Company | Market Share (%)
2023 | Revenue ($m)
2023 |
---|---|---|
News Corp Australia | 1,620.0 | |
Nine Entertainment Co | 478.8 | |
Australian Community Media | 245.5 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Printed advertisements, Digital advertisements and Newspaper-inserted magazine advertising. Printed advertisements is the largest segment of the Newspaper Publishing in Australia.
Revenue from printed advertisements is falling as consumers switch to online
Industry firms publish newspapers. Companies are included in the industry if they publish physical newspapers. The industry excludes newspapers that only publish online, but includes revenue generated online by publishers that print physical newspapers. Newspaper-inserted magazines are also included in the industry.
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ANZSIC 5411 - Newspaper Publishing in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Print advertising revenue has declined substantially. Demand for print newspapers has fallen substantially as consumers have switched to online news outlets.
Learn about an industry's products and services, markets and trends in international trade.
Print advertisements have declined as a share of revenue over the past five years. Revenue is falling as consumers increasingly switch to online news outlets.
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
New South Wales has the largest share of newspaper publishers in the country. The large population means the state can sustain demand for a greater number of newspaper public...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Market share concentration is high. The Australian population is largely situated in capital cities, and demand is centred around a small number of mastheads available across...
Learn about the performance of the top companies in the industry.
All major metropolitan daily newspapers are published by the four largest newspaper publishers. News Corp Australia publishes in most states and territories; Nine Entertainme...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
In September 2017, the Broadcasting Legislation Amendment (Broadcasting Reform) Act 2017 was passed. This act repealed rules in the Broadcasting Services Act 1992 that restri...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Profit margins have declined over the past five years. Newspaper publishers have faced falling advertising revenue as external competition has risen and also rising input cos...
Including values and annual change:
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Key data sources in Australia include:
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The market size of the Newspaper Publishing industry in Australia is $3.0bn in 2024.
There are 319 businesses in the Newspaper Publishing industry in Australia, which has declined at a CAGR of 1.7 % between 2018 and 2023.
The market size of the Newspaper Publishing industry in Australia has been declining at a CAGR of 4.4 % between 2018 and 2023.
Over the next five years, the Newspaper Publishing industry in Australia is expected to decline.
The biggest companies operating in the Newspaper Publishing market in Australia are News Corp Australia, Nine Entertainment Co and Australian Community Media
Print advertisements and Digital advertisements are part of the Newspaper Publishing industry.
The company holding the most market share in Australia is News Corp Australia.
The level of competition is moderate and increasing in the Newspaper Publishing industry in Australia.