$1.8bn
$XX.Xm
3,785
697
$XXX.Xm
The Motorcycle Dealers industry's revenue has faced mixed trading conditions over the past few years, as the COVID-19 pandemic wrought havoc on global supply chains and demand fluctuated heavily. Downstream demand spiked during the 2020 and 2021 calendar years, as a combination of rising real household discretionary income and restrictions on various types of spending juiced demand for new and used motorcycles. The closure of Australia's international border drove greater interest in domestic holidays, which included many households purchasing a new motorcycle. As pandemic-related restrictions were wound back in 2021-22, customer demand eased, while global supply chain constraints tanked stock deliveries, especially for new motorcycles or motor scooters. Yet, the effect of falling sales volumes was only partially felt by dealers, because prices soared, especially on the second-hand market. Overall, revenue is expected to decline at an annualised 0.6% over the five years through 2023-24, to total $1.8 billion. This includes an anticipated decline of 2.6% in 2023-24, as faltering demand from the agricultural sector weakens industrywide sales.The industry is highly fragmented, with most enterprises contributing only a small share of industry revenue. Dealers often require franchising agreements with key motorcycle manufacturers and distributors like Honda, Yamaha, Suzuki and Kawasaki to resell products to consumers. Given the minimal incremental benefits that acquisitions offer, dealerships typically remain small and independent. This structure makes it harder for dealers to pass on higher costs to customers, which has weighed on profit margins since 2021-22 when costs surged. Nonetheless, some dealer consolidation has occurred over the past decade as larger dealerships, like MotorCycle Holdings, engaged in an aggressive mergers and acquisition strategy.Consumer optimism and rising household discretionary income are projected to be key drivers of industry expansion over the next few years. A rise in the percentage of Australians that are concerned about environmental issues offers prospects for growth, driving consumers towards electric models of motorcycles and motor scooters. New models are set to flood the Australian market, providing a key growth segment for dealers and wholesalers. Overall, industry revenue is forecast to rise at an annualised 1.6% over the five years through 2028-29, to reach $1.9 billion.
Industry revenue has declined at a CAGR of 0.6 % over the past five years, to reach an estimated $1.8bn in 2023.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 |
---|---|---|
MotorCycle Holdings | 365.1 | |
Peter Stevens Motorcycles | 53.7 | |
Brisbane Motorcycles | 17.9 |
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Industry revenue is measured across several distinct product and services lines, including Road motorcycles, Off-road motorcycles and All-terrain vehicles. Road motorcycles is the largest segment of the Motorcycle Dealers in Australia.
The popularity of trail bike riding is fuelling demand for off-road motorcycles
Industry operators primarily retail new and used motorcycles. Other products sold in the industry include all-terrain vehicles (ATVs) and motor scooters. Firms that retail motorcycle parts and accessories, or provide vehicle servicing are excluded from the industry.
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ANZSIC 3912 - Motorcycle Dealers in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Supply disruptions and fluctuating demand have shaken the financial performance of dealers in the past few years. These mixed conditions created a varied industrywide perform...
Learn about an industry's products and services, markets and trends in international trade.
The pandemic contributed to a sharp uptick in demand for off-road motorcycles. While consumers were restricted from overseas holidays, many households opted to purchase an of...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Population density heavily influences dealer locations. Most of Australia’s population is located on the Eastern Seaboard, which has contributed to these states dominating th...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Dealers operate in a highly competitive market with moderate barriers to entry. This dynamic encourages fragmentation in the industry, and most of the dealers in the industry...
Learn about the performance of the top companies in the industry.
An aggressive acquisition strategy has driven a surge in market share for MotorCycle Holdings. In a fragmented market, this highly centralised and capitalised dealer operatio...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Real household discretionary income is projected to trend downwards, while consumer sentiment is negative. These factors are likely to weaken the sales performance of dealers...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
A tight labour market has contributed to an upwards trend in wages as a share of revenue. Many dealers have had to lift wages to attract and retain valuable sales staff.
Including values and annual change:
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Key data sources in Australia include:
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These sources include:
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The market size of the Motorcycle Dealers industry in Australia is $1.8bn in 2024.
There are 697 businesses in the Motorcycle Dealers industry in Australia, which has grown at a CAGR of 0.9 % between 2018 and 2023.
The market size of the Motorcycle Dealers industry in Australia has been declining at a CAGR of 0.6 % between 2018 and 2023.
Over the next five years, the Motorcycle Dealers industry in Australia is expected to grow.
The biggest companies operating in the Motorcycle Dealers market in Australia are MotorCycle Holdings, Peter Stevens Motorcycles and Brisbane Motorcycles
Off-road motorcycles and Road motorcycles are part of the Motorcycle Dealers industry.
The company holding the most market share in Australia is MotorCycle Holdings.
The level of competition is high and increasing in the Motorcycle Dealers industry in Australia.