$3.6bn
$XXX.Xm
16,080
2,717
$X.Xbn
The Market Research and Statistical Services industry has performed poorly because of mixed demand across years for market research and related services. Industry revenue is anticipated to shrink at an annualised 1.3% over the five years through 2024-25, totalling $3.6 billion, with revenue falling by 1.5% in the current year. The overall revenue decrease can be attributed to mixed growth in prior years because of uncertainty and demand changes in response to the COVID-19 pandemic and ABS funding volatility. Industry revenue displays significant volatility from year to year, mainly because of fluctuations in ABS funding by the Federal Government. As the next census is set to occur in 2026, ABS revenue over the past two years has been constrained.
Industry revenue has declined at a CAGR of 1.3 % over the past five years, to reach an estimated $3.6bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2025 | Revenue ($m)
2025 |
---|---|---|
ABS | 401.0 | |
Kantar Australia | 58.8 | |
Accenture Australia | 43.7 |
To view the market share and analysis for all 9 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Qualitative research services, Personal quantitative research services and Telephone quantitative research services . Qualitative research services is the largest segment of the Market Research and Statistical Services in Australia.
The ease of online surveys has boosted demand for online quantitative research services
Market research and statistical consulting companies conduct public opinion polls, and carry out qualitative and quantitative research on behalf of clients. Industry firms gather, tabulate and present marketing and opinion information and data. The information gathered is usually for the purposes of understanding the opinions, needs and wants of particular demographics or target consumer groups. The industry includes private firms and government bodies.
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ANZSIC 6950 - Market Research and Statistical Services in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Industry demand and revenue exhibit significant volatility. This trend can primarily be attributed to fluctuating ABS funding during census years.
Learn about an industry's products and services, markets and trends in international trade.
The rapid uptake of online communication has boosted demand for online quantitative research services. Concurrently, demand for telephone and personal quantitative research h...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Industry enterprise distribution follows economic activity in the states. Hence, New South Wales and Victoria account for nearly 70.0% of market research and statistical serv...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Internal competition is high because of the large number of players competing for market share. Market research businesses compete based on price, quality of research service...
Learn about the performance of the top companies in the industry.
The Australian Bureau of Statistics is the only major player in the industry. ABS’s market share fluctuates in line with census years and additional analysis work following t...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
The industry is primarily self-regulated with no specific licensing requirements. Market research businesses rely on accreditations to monitor their operating standards. The ...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Skilled employees are an essential factor for a market research provider’s success. Improving wages for these professionals has pushed up wage costs as a proportion of revenu...
Including values and annual change:
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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The market size of the Market Research and Statistical Services industry in Australia is $3.6bn in 2024.
There are 2,717 businesses in the Market Research and Statistical Services industry in Australia, which has grown at a CAGR of 0.3 % between 2019 and 2024.
The market size of the Market Research and Statistical Services industry in Australia has been declining at a CAGR of 1.3 % between 2019 and 2024.
Over the next five years, the Market Research and Statistical Services industry in Australia is expected to grow.
The biggest companies operating in the Market Research and Statistical Services market in Australia are ABS, Kantar Australia and Accenture Australia
Online quantitative research services and Qualitative research services are part of the Market Research and Statistical Services industry.
The company holding the most market share in Australia is ABS.
The level of competition is high and increasing in the Market Research and Statistical Services industry in Australia.