$6.0bn
$XXX.Xm
7,245
2,344
$XXX.Xm
The Liquor Wholesaling industry has faced several challenges over the past few years. The Liquor Wholesaling industry depends on factors affecting alcohol consumption, including trends in real household discretionary incomes, health consciousness, and consumer tastes and preferences. Wholesale bypass and competition among downstream retailers have also influenced the performance of liquor wholesalers. Despite this, revenue is expected to increase at an annualised 1.2% over the five years through 2023-24, to $6.0 billion. While losing the major hospitality market for large portions of the period following COVID-19 restrictions, strong demand from liquor retailers more than offset those losses. Revenue is expected to decline by 2.6% in the current year. Demand from pubs, bars and nightclubs is expected to surge, but liquor demand will be constrained by rising health consciousness and reduced alcohol consumption per capita.Changing consumer tastes and an expanding range of liquor have prompted consumers to try new beverages over the past few years. Some liquor wholesalers, mainly those dealing in premium or niche wine, spirits have benefited from these trends. However, fierce competition among liquor retailers negatively affected wholesalers at the beginning of the period. Wholesale bypass has also increasingly threatened the industry, as Coles and Woolworths have extended their influence over liquor retailing. Consequently, only a few major wholesalers trade with the major liquor retailing chains. These wholesalers tend to deal with large volumes of high-turnover, low-value products rather than the low-turnover, high-value products carried by smaller wholesalers.The Liquor Wholesaling industry is set to expand over the next few years, although the growing market power of the major retail chains and associated increases in wholesale bypass are poised to limit this growth. Wholesalers attempting to remain competitive will need to improve their operating efficiencies, cut costs and improve warehouse efficiency to reduce labour costs. The Liquor Wholesaling industry is set to benefit from evolving food and beverage trends, including consumers' willingness to try premium products that are more expensive and difficult for retailers to obtain without wholesalers. A rise in discretionary incomes and positive consumer sentiment will drive these trends. Revenue is set to grow at an annualised 1.0% over the five years through 2028-29, to $6.3 billion.
Industry revenue has grown at a CAGR of 1.2 % over the past five years, to reach an estimated $6.0bn in 2023.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 |
---|---|---|
Metcash | 4,649.7 | |
Independent Liquor | 428.4 | |
Beam Global Australia | 300.9 |
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Industry revenue is measured across several distinct product and services lines, including Beer , Wine and Spirits . Beer is the largest segment of the Liquor Wholesaling in Australia.
Changes in consumer behaviour strengthen wine demand
Liquor wholesalers buy beer, wine, spirits and other alcoholic drinks from manufacturers, and sell them to pubs, bars, supermarkets and other liquor retailers. The industry excludes wholesale activities of alcohol product manufacturers.
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ANZSIC 3606 - Liquor Wholesaling in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Rising health consciousness among Australians has limited revenue growth. Reduced alcohol consumption per capita and a shift towards non-alcoholic alternatives have constrain...
Learn about an industry's products and services, markets and trends in international trade.
Shifts in consumer patterns are vital in influencing liquor product demand. Evolving consumer behaviours and premiumisation trends have bolstered demand for products like win...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Distribution of wholesalers mirrors population distribution. Victoria has the greatest number of establishments, followed by New South Wales, aligning with the availability o...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Internal competition is high in the Liquor Wholesaling industry. Having many supply contracts with downstream consumers is vital for liquor wholesalers to thrive and the comp...
Learn about the performance of the top companies in the industry.
Metcash Limited’s Australian Liquor Marketers (ALM) continues to dominate the Liquor Wholesaling industry. Through acquisitions, contract renewals and extensions, ALM has enj...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Fluctuating spending patterns in downstream markets, driven by the COVID-19 pandemic has substantially influenced revenue volatility. Factors like real household discretionar...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Intensifying competition and shifting consumer preferences have dwindled profitability. Rising number of small-scale liquor wholesalers, coupled with the growing number of su...
Including values and annual change:
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Key data sources in Australia include:
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The market size of the Liquor Wholesaling industry in Australia is $6.0bn in 2024.
There are 2,344 businesses in the Liquor Wholesaling industry in Australia, which has grown at a CAGR of 1.7 % between 2018 and 2023.
The market size of the Liquor Wholesaling industry in Australia has been growing at a CAGR of 1.2 % between 2018 and 2023.
Over the next five years, the Liquor Wholesaling industry in Australia is expected to grow.
The biggest companies operating in the Liquor Wholesaling market in Australia are Metcash, Independent Liquor and Beam Global Australia
Beer and Wine are part of the Liquor Wholesaling industry.
The company holding the most market share in Australia is Metcash.
The level of competition is high and increasing in the Liquor Wholesaling industry in Australia.