$18.1bn
$X.Xbn
30,767
2,403
$X.Xbn
Liquor retailers have endured several challenges in recent years, including rising health consciousness, declining per capita alcohol consumption, and mounting internal and external competitive pressures. However, ongoing growth in the population aged 18 and older and rising consumer demand for higher value premium beverages have offset these factors. The pandemic significantly affected the industry's revenue performance over the past few years. Panic buying and lockdowns boosted revenue growth over the three years through 2021-22. Revenue falls in subsequent years have been due to normalising conditions post-pandemic. Demand has also taken a hit as consumers feel the pinch of inflation and rising interest rates. Overall, revenue is expected to rise at an annualised 0.4% over the five years through 2024-25, to $18.1 billion. This includes an anticipated drop of 2.6% in 2024-25.
Industry revenue has grown at a CAGR of 0.4 % over the past five years, to reach an estimated $18.1bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2025 | Revenue ($m)
2025 |
---|---|---|
Endeavour | 6,996.9 | |
Coles | 2,697.4 | |
Metcash | 1,819.8 |
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Industry revenue is measured across several distinct product and services lines, including Wine, Beer and Bottled spirits . Wine is the largest segment of the Liquor Retailing in Australia.
Consumers are increasingly favouring low- and no-alcohol beer
Liquor retailers sell liquor (including beer, wine, spirits and ready-to-drink mixers) in packaged form (i.e. bottles and cans). Alcohol retailed by the industry is intended for consumption away from liquor store premises. The industry includes both online and bricks-and-mortar retailers.
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ANZSIC 4123 - Liquor Retailing in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Revenue growth for liquor retailers surged during the COVID-19 pandemic. Consumers turned to liquor retailers following amid extended restrictions on hospitality venues.
Learn about an industry's products and services, markets and trends in international trade.
Beer sales have declined over the past decade. High- and mid-strength beer varieties have suffered the largest reductions as consumers become more health aware.
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New South Wales and Victoria account for largest share of liquor retailers. The large – and growing – populations in these states, as well as deregulation activity from the e...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Endeavour Group and Coles are losing market share. Independent stores are increasingly joining banner groups that offer a way for these retailers to reduce their purchase and...
Learn about the performance of the top companies in the industry.
Liquor retailers are focusing on improving their online retail capabilities. Endeavour Group and Coles have expanded click-and-collect offerings to more of their stores and w...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Liquor retailing in Australia is regulated at the state and territory level. In Queensland, liquor retailers must already hold a hotel licence and the retail establishment mu...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Profit margins have increased over the past few years. Throughout the pandemic, retail sales volumes benefited from restrictions forcing pubs and bars to close. Demand for pr...
Including values and annual change:
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Key data sources in Australia include:
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These sources include:
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The market size of the Liquor Retailing industry in Australia is $18.1bn in 2024.
There are 2,403 businesses in the Liquor Retailing industry in Australia, which has grown at a CAGR of 0.8 % between 2019 and 2024.
The market size of the Liquor Retailing industry in Australia has been growing at a CAGR of 0.4 % between 2019 and 2024.
Over the next five years, the Liquor Retailing industry in Australia is expected to grow.
The biggest companies operating in the Liquor Retailing market in Australia are Endeavour, Coles and Metcash
Beer and Wine are part of the Liquor Retailing industry.
The company holding the most market share in Australia is Endeavour.
The level of competition is moderate and increasing in the Liquor Retailing industry in Australia.