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Jewellery and Watch Wholesaling in Australia - Market Research Report (2014-2029)

Anthony Kelly Anthony Kelly Melbourne, Australia Last Updated: January 2024 ANZSIC F3732

Revenue

$1.7bn

2024-25

$1.7bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

2,126

Businesses

555

Wages

$XXX.Xm

Jewellery and Watch Wholesaling in Australia industry analysis

The Jewellery and Watch Wholesaling industry has faced challenging conditions over recent years, reflecting the impact of the COVID-19 pandemic and wide fluctuations in economic variables. Industry revenue is expected to contract at an annualised 3.6% through 2023-24, falling to $1.7 billion, including a decline of 1.0% during the current year. The industry's performance deteriorated sharply in 2019-20 and 2020-21, corresponding with the closure of many downstream jewellery retail stores under restrictions to curb the pandemic. Government income support packages, including JobKeeper and the expanded JobSeeker schemes, boosted consumer sentiment and lifted household discretionary income, but this was insufficient to offset the disruption to the downstream retailing market.

Trends and Insights

  • The industry’s performance slumped with the outbreak of the COVID-19 pandemic and the closure of much of the downstream retail market. While the industry is gradually recovering, wholesalers continue to deal with the threat of wholesale bypass.
  • Fine metal jewellery sales have declined in response to the upward trend in the world price of gold. Still, sales of precious stones jewellery have continued growing as consumers consider them luxury goods for special events.
  • There is a heavy skew in industry enterprises towards New South Wales. Sydney is home to many major jewellery retailers and department stores and has a high population density.
  • The Jewellery and Watch Wholesale industry is facing increased competition. Internally, it struggles with price competition and differentiation; externally, it is threatened by increased wholesale bypass.
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Everything you need in one report

  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
  • Online membership platform with PDF, Word, Excel and PPT exports

Industry Overview

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 3.6 % over the past five years, to reach an estimated $1.7bn in 2024.

Trends and Insights

Consumer spending volatility and COVID-19 restrictions

  • The Jewellery and Watch Wholesaling industry has endured challenging market conditions over the past five years, stemming mainly from the slump in sales associated with the closure of downstream retailers under the COVID-19 restrictions.
  • Additional trends and insights available with purchase
Jewellery and Watch Wholesaling in Australia
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Positive outlook for future trading conditions

  • The Jewellery and Watch Wholesaling industry will experience improved trading conditions on the back of growth in household discretionary income and consumer sentiment moving into positive territory.

Biggest companies in the Jewellery and Watch Wholesaling in Australia

Company
Market Share (%)
2024
Revenue ($m)
2024
Pandora
86.0
Swatch
86.0
Jewellery
34.0

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Jewellery and Watch Wholesaling in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Fine metal jewellery, Watches, clocks and other items and Precious stones jewellery. Fine metal jewellery is the largest segment of the Jewellery and Watch Wholesaling in Australia.

Trends and Insights

Metal jewellery sales weakened by input price rises

  • The largest source of industry revenue comes from the wholesaling of fine metal jewellery, including rings, necklaces, bracelets, earrings, and pendants made of gold, silver, and platinum.
  • More insights available in the full report

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Competitors

  • There are no industries to display.

Complementors

  • Measurement and Other Scientific Equipment Manufacturing in Australia
  • Jewellery Manufacturing in Australia
  • Watch and Jewellery Retailing in Australia

International industries

  • Jewelry & Watch Wholesaling in the US
  • Jewellery & Watch Wholesaling in Canada
  • Watch & Jewellery Wholesaling in the UK
  • Watch & Jewellery Wholesaling in Germany

View all industries in Australia

Table of Contents

About this industry

Industry definition

Industry operators wholesale jewellery, watches or clocks (including parts), and precious stones or precious metals. Businesses that primarily wholesale fashion jewellery not made with precious metals or gemstones are excluded from the industry.

What's included in this industry?

Fine metal jewelleryWatches, clocks and other itemsPrecious stones jewellery

Companies

PandoraSwatchJewellery

Purchase this report to view all 5 major companies in this industry.

Related Terms

WHOLESALE BYPASSFINE JEWELLERYCARAT

Industry Code

ANZSIC 2006

ANZSIC 3732 - Jewellery and Watch Wholesaling in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The industry’s performance slumped with the outbreak of the COVID-19 pandemic and the closure of much of the downstream retail market. While the industry is gradually recover...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Fine metal jewellery sales have declined in response to the upward trend in the world price of gold. Still, sales of precious stones jewellery have continued growing as consu...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

There is a heavy skew in industry enterprises towards New South Wales. Sydney is home to many major jewellery retailers and department stores and has a high population densit...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The Jewellery and Watch Wholesale industry is facing increased competition. Internally, it struggles with price competition and differentiation; externally, it is threatened ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The Jewellery and Watch Wholesaling industry is highly fragmented, with many small businesses specialising in specific products and serving small geographical regions. Wholes...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Pandora's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Swatch's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Jewellery's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 2 additional companies

Detailed analysis

  • Description and key data for Pandora, and factors influencing its performance in the industry
  • Description and key data for Swatch, and factors influencing its performance in the industry
  • Description and key data for Jewellery, and factors influencing its performance in the industry
  • Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Negative consumer sentiment in the face of the hike in interest rates and the rising cost of living threatens the industry’s expansion. When consumer sentiment is positive ho...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Purchase costs have risen as a share of industry revenue. The disruption to global supply chains during the pandemic and the depreciation of the Australian dollar have pushed...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

Frequently Asked Questions

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Jewellery and Watch Wholesaling industry in Australia in 2024?

The market size of the Jewellery and Watch Wholesaling industry in Australia is $1.7bn in 2024.

How many businesses are there in the Jewellery and Watch Wholesaling in Australia industry in 2024?

There are 555 businesses in the Jewellery and Watch Wholesaling industry in Australia, which has declined at a CAGR of 1.4 % between 2019 and 2024.

Has the Jewellery and Watch Wholesaling industry in Australia grown or declined over the past 5 years?

The market size of the Jewellery and Watch Wholesaling industry in Australia has been declining at a CAGR of 3.6 % between 2019 and 2024.

What is the forecast growth of the Jewellery and Watch Wholesaling industry in Australia over the next 5 years?

Over the next five years, the Jewellery and Watch Wholesaling industry in Australia is expected to grow.

What are the biggest companies in the Jewellery and Watch Wholesaling market in Australia?

The biggest companies operating in the Jewellery and Watch Wholesaling market in Australia are Pandora, Swatch and Jewellery

What does the Jewellery and Watch Wholesaling in Australia include?

Fine metal jewellery and Watches, clocks and other items are part of the Jewellery and Watch Wholesaling industry.

Which companies have the highest market share in the Jewellery and Watch Wholesaling in Australia?

The company holding the most market share in Australia is Pandora.

How competitive is the Jewellery and Watch Wholesaling industry in Australia?

The level of competition is moderate and increasing in the Jewellery and Watch Wholesaling industry in Australia.