$6.5bn
$X.Xbn
9,543
1,590
$X.Xbn
Internet usage trends have changed in recent years, with the reliance on the internet for business and leisure gaining momentum. Moreover, growing data usage from consumers and businesses has heightened prices for internet services. However, revenue has been constrained as the market approaches saturation. Internet service providers have fought to extract revenue from households, businesses and government organisations. The customers in these revenue streams have taken notice of improving mobile internet capabilities, threatening the long-term viability of industry services. Industry revenue fell at an annualised 2.4% over the five years through 2022-23, to total $6.5 billion. This trend includes a fall of 0.8% in 2022-23.
Industry revenue has declined at a CAGR of 2.4 % over the past five years, to reach an estimated $6.5bn in 2023.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2023 | Revenue ($m)
2023 |
---|---|---|
Telstra | 2,180.0 | |
TPG Telecom | 1,624.3 | |
SingTel Optus | 818.3 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Digital subscriber line (DSL), NBN 12Mbps and NBN 25Mbps. Digital subscriber line (DSL) is the largest segment of the Internet Service Providers in Australia.
The NBN 12Mbps wholesale speed is the cheapest option for price-conscious consumers
The Internet Service Providers industry retails internet services to businesses, households and governments and includes providers that own or lease telecommunications infrastructure. Internet services are provided through dial-up, integrated services digital network and fixed broadband connections. The industry also provides internet-reliant telecommunications services including voice over internet protocol (VoIP). The industry excludes the provision of mobile internet.
Purchase this report to view all 5 major companies in this industry.
ANZSIC 5910 - Internet Service Providers in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Major players have capitalised on growth in second-tier ISPs, boosting industry consolidation. The industry heavyweights have the infrastructure and customer base to take adv...
Learn about an industry's products and services, markets and trends in international trade.
NBN connections have taken over as cable and DSL are phased out. The NBN rollout has spread across Australia and facilitated the most efficient internet products for provider...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
The closer to population centres the better for ISPs. Proximity to downstream subscribers also allows for easier accessibility to businesses.
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
The strong growth of mobile carriers is ramping up competition for ISPs. Mobile carriers are improving their data limits and download speeds.
Learn about the performance of the top companies in the industry.
Telstra has dominated other ISPs. The firm has resources available as the largest and oldest company in the industry. The breadth of products and services keeps them at the t...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
The ACCC are fiercely monitoring and dealing out fines to the major service providers. Industry providers must maintain advertised speeds and comply with competition law.
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Profit margins of major players wane as upstream wholesalers pass on rising costs. Electricity and depreciation costs are outpacing revenue growth.
Including values and annual change:
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Unlock comprehensive answers and precise data upon purchase. View purchase options.
The market size of the Internet Service Providers industry in Australia is $6.5bn in 2024.
There are 1,590 businesses in the Internet Service Providers industry in Australia, which has declined at a CAGR of 2.6 % between 2018 and 2023.
The market size of the Internet Service Providers industry in Australia has been declining at a CAGR of 2.4 % between 2018 and 2023.
Over the next five years, the Internet Service Providers industry in Australia is expected to grow.
The biggest companies operating in the Internet Service Providers market in Australia are Telstra, TPG Telecom and SingTel Optus
NBN 12Mbps and NBN 25Mbps are part of the Internet Service Providers industry.
The company holding the most market share in Australia is Telstra.
The level of competition is high and increasing in the Internet Service Providers industry in Australia.