$4.8bn
$XXX.Xm
12,396
11
$X.Xbn
Changes in Australian viewing behaviours, marked by increased preference for subscription video-on-demand (SVOD) services like Netflix, have affected traditional broadcasters, leading to decreased advertising demand. Consequently, industry revenue is expected to drop at an annualised 1.9% over the five years through 2023-24 to $4.8 billion, including an anticipated dip of 0.9% in the current year. Major broadcasters have launched streaming platforms like Nine’s 9Now to counter this competition, offering on-demand access to their programming. Despite these setbacks, the industry has seen a slight increase in profitability through cost-saving measures, including wage cuts and reduced depreciation expenses. Furthermore, live sports and local light entertainment programs also continue to draw viewership, with shows like The Block and MasterChef Australia maintaining popularity.
Industry revenue has declined at a CAGR of 1.9 % over the past five years, to reach an estimated $4.8bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 |
---|---|---|
Nine Entertainment Co | 1,418.7 | |
Seven West Media | 1,286.3 | |
Network 10 | 775.2 |
To view the market share and analysis for all 7 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Australian sport, Australian light entertainment and Overseas drama and other programs. Australian sport is the largest segment of the Free-to-Air Television Broadcasting in Australia.
Sought-after broadcasting rights, coupled with favourable regulatory measures, propel Australian sports broadcasting
Industry players broadcast visual content using over-the-air transmission networks. Players broadcast TV programs at no cost to consumers.
Purchase this report to view all 7 major companies in this industry.
ANZSIC 5621 - Free-to-Air Television Broadcasting in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Free-to-air TV networks are grappling with shifts in consumer preferences as Australians increasingly consume TV content online. This shift has precipitated a trend where adv...
Learn about an industry's products and services, markets and trends in international trade.
Live sports have become a major driver for ratings growth, with major industry broadcasters jostling for sought-after broadcasting rights. Regulatory measures like anti-sipho...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Companies in the Free-to-Air Television Broadcasting industry tend to be located in densely populated areas. Most television networks are based in New South Wales, Victoria a...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Four major broadcasters dominate the industry, but online media like SVOD Services challenge them heavily for viewership. They remain viable through strategic acquisitions an...
Learn about the performance of the top companies in the industry.
Large commercial and government-funded TV networks dominate the Free-to-Air Television Broadcasting industry. Several smaller regional, community, not-for-profit and rural fr...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Free TV Australia is the peak industry body promoting the interests of commercial free-to-air TV providers in metropolitan, regional and remote licence areas. The organisatio...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
While SVOD providers and online media competition have pressured advertising revenue, broadcasters have counteracted this by cutting costs, leading to slightly increased profi...
Including values and annual change:
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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The market size of the Free-to-Air Television Broadcasting industry in Australia is $4.8bn in 2024.
There are 11 businesses in the Free-to-Air Television Broadcasting industry in Australia, which has declined at a CAGR of 7.2 % between 2019 and 2024.
The market size of the Free-to-Air Television Broadcasting industry in Australia has been declining at a CAGR of 1.9 % between 2019 and 2024.
Over the next five years, the Free-to-Air Television Broadcasting industry in Australia is expected to grow.
The biggest companies operating in the Free-to-Air Television Broadcasting market in Australia are Nine Entertainment Co, Seven West Media and Network 10
Australian sport and Australian light entertainment are part of the Free-to-Air Television Broadcasting industry.
The company holding the most market share in Australia is Nine Entertainment Co.
The level of competition is high and increasing in the Free-to-Air Television Broadcasting industry in Australia.