$17.0bn
$X.Xbn
42,523
3,979
$X.Xbn
Domestic appliance retailers are susceptive to shifts in consumer spending, which is why the COVID-19 pandemic's renovation boom has wavered the industry. Consumers tend to purchase big-ticket home appliances like refrigerators, washing machines and TVs instore, but this was largely impossible during rolling lockdowns and temporary bricks-and-mortar store closures. Home-bound consumers rapidly shifted to online channels to purchase these appliances – spurred along by an upswing in renovation projects and home entertainment trends – ramping demand for retailers with online platforms. Government assistance payments and surplus holiday funds uplifted real household discretionary income, aiding consumers buying power to spend on home appliances. Despite the highs, the pandemic has wreaked havoc on supply chains, leading to higher procurement costs and acute shortfalls instore stock. Overall, industry revenue is expected to rise by 2.4% over the five years through 2022-23, to $17.0 billion. This includes an estimated dip of 4.1% in the current year, as low consumer optimism scales back discretionary spending.Even before the pandemic, ecommerce was quickening pace, with large retailers embracing omnichannel strategies to diversify revenue streams. In turn, the industry has faced fierce competition from online-only retailers. These sellers don't have bricks-and-mortar stores, which slims their overhead costs and allows them to pass savings on to customers through lower prices. Plunging consumer sentiment has encouraged consumers to forego appliance purchases or opt for lower-priced alternatives online. This has persuaded retailers into price-matching deals with their online-only rivals, which is why profit margin growth has been feeble. Waning residential construction activity – besides the spate of activity during the Federal Government's HomeBuilder scheme – and subdued growth in the number of households has hindered demand for retailers.Industry revenue will rise by an estimated 1.6% over the five years through 2027-28, to $18.5 billion. Continued advances in product design and technology, a rise in the number of households and discretionary income and recovering consumer sentiment will underpin this growth. A rebound in residential building construction activity will keep demand for whitegoods and TVs elevated, but the saturation of online shopping will keep demand woes alive.
Industry revenue has grown at a CAGR of 2.4 % over the past five years, to reach an estimated $17.0bn in 2023.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2023 | Revenue ($m)
2023 |
---|---|---|
JB Hi-Fi | 5,650.0 | |
Harvey Norman | 2,930.0 | |
BSR Australia | 340.6 |
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Industry revenue is measured across several distinct product and services lines, including Domestic whitegoods, Televisions and Mobile phones and telephone handsets. Domestic whitegoods is the largest segment of the Domestic Appliance Retailing in Australia.
Consumer nesting and upgraded green consumption have upheaved demand for whitegoods
Industry operators retail a range of domestic appliances, including TVs, barbecues, refrigerators, microwaves, washing machines and vacuum cleaners. These products are purchased from manufacturers and wholesalers for resale to consumers at retail stores. The industry includes online sales by bricks-and-mortar retailers, but excludes department stores and online-only retailers.
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ANZSIC 4221 - Domestic Appliance Retailing in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Consumers have been nesting, upheaving demand for all things home-related. This is why the Domestic Appliance industry has been growing at pace.
Learn about an industry's products and services, markets and trends in international trade.
Technology advancements have accelerated appliances’ life cycles. This trend has been spurred by consumers’ desire for the newest appliance releases, including smartphones an...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Retailers that neighbour one another are more viable than standalone locations. Combined, these retailers form one-stop destinations for home improvement shopping experiences...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Retailers are aggressively discounting stock to attract new and repeat customers. Ultimately, the goal of cutting costs is to keep pace with their inexpensive overseas rivals...
Learn about the performance of the top companies in the industry.
Appliance powerhouses JB Hi-Fi and Harvey Norman meet a sizeable share of industry demand. Their buying power allows them to offer competitive prices and satisfy consumers’ b...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Volatile consumer sentiment and discretionary income have fluctuated retailers’ cash flows. Consumers have bounced between stints of elevated spending and savings due to shif...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Dominant players have invested in automated machinery to bring down wage costs. This has enabled them to channel lower prices for their customers.
Including values and annual change:
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Key data sources in Australia include:
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The market size of the Domestic Appliance Retailing industry in Australia is $17.0bn in 2024.
There are 3,979 businesses in the Domestic Appliance Retailing industry in Australia, which has grown at a CAGR of 0.1 % between 2018 and 2023.
The market size of the Domestic Appliance Retailing industry in Australia has been growing at a CAGR of 2.4 % between 2018 and 2023.
Over the next five years, the Domestic Appliance Retailing industry in Australia is expected to grow.
The biggest companies operating in the Domestic Appliance Retailing market in Australia are JB Hi-Fi, Harvey Norman and BSR Australia
Heating and cooling equipment retailing and Domestic household appliance retailing are part of the Domestic Appliance Retailing industry.
The company holding the most market share in Australia is JB Hi-Fi.
The level of competition is moderate and increasing in the Domestic Appliance Retailing industry in Australia.