$12.9bn
$X.Xbn
60,580
20,240
$X.Xbn
Australia's ageing and growing population has supported the Dental Services industry over the past decade. Unlike other health services, the industry is predominantly privately funded. While most individuals pay for dental check-ups and procedures with their own income, some use private health insurance extras cover to subsidise costs. Patients with private health coverage tend to be more willing to visit their dentist regularly and undergo expensive procedures. In 2022-23, private health insurance companies paid $3.3 billion in dental benefits for 50 million out-of-hospital dental services. A marginal gain in private health insurance membership numbers has supported demand growth. However, soft growth in household disposable incomes has constrained demand, as many Australians have opted to defer dental work because of the costs involved.
Industry revenue has grown at a CAGR of 2.9 % over the past five years, to reach an estimated $12.9bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2025 | Revenue ($m)
2025 |
---|---|---|
BUPA Australia Healthcare Holdings | 385.0 | |
NSW Health | 287.0 | |
Pacific Smiles | 185.0 |
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Industry revenue is measured across several distinct product and services lines, including Restorative services, Preventative and diagnostic services and Specialist services. Restorative services is the largest segment of the Dental Services in Australia.
Australians have deferred preventative and diagnostic services because of costs and COVID-19 lockdowns
The industry includes registered general and specialist dental practitioners. The industry also includes dental clinics in which multiple dentists associate to provide dental services and dental hospitals that only provide outpatient services.
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ANZSIC 8531 - Dental Services in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Unlike many other health services, dental services are mainly privately funded. This makes dentists susceptible to changes in household incomes and private health insurance m...
Learn about an industry's products and services, markets and trends in international trade.
Most professionals in the Dental Services industry are general dental practitioners who mainly provide preventative and diagnostic services. The industry also includes dental...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
The spread and age profile of Australia's population and household income distribution largely influence dentists’ geographic distribution. Australia's three most populous st...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Competition is mainly based on location, fees charged, reputation, the range of services provided and private health insurer links. Corporate dentistry’s emergence in Austral...
Learn about the performance of the top companies in the industry.
Most enterprises in the Dental Services industry are small-scale, independent dental practices. This underlies the industry's highly fragmented nature. No dental group comman...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Private health insurance providers finance approximately 20.0% of total dental service expenditure each year. Variations in private health insurance membership can influence ...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Cost structures vary between small-scale practices and those that operate as part of a larger group or company. Dental practices that are part of a corporate group often bene...
Including values and annual change:
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Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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The market size of the Dental Services industry in Australia is $12.9bn in 2024.
There are 20,240 businesses in the Dental Services industry in Australia, which has grown at a CAGR of 4.3 % between 2019 and 2024.
The market size of the Dental Services industry in Australia has been growing at a CAGR of 2.9 % between 2019 and 2024.
Over the next five years, the Dental Services industry in Australia is expected to grow.
The biggest companies operating in the Dental Services market in Australia are BUPA Australia Healthcare Holdings, NSW Health and Pacific Smiles
Preventative and diagnostic services and Specialist services are part of the Dental Services industry.
The company holding the most market share in Australia is BUPA Australia Healthcare Holdings.
The level of competition is moderate and increasing in the Dental Services industry in Australia.