$10.9bn
$XXX.Xm
12,945
1,314
$XXX.Xm
The Cosmetics and Toiletry Wholesaling industry distributes an ever-growing array of cosmetics, perfumes, toiletries, soaps and detergents from domestic and foreign manufacturers to various retail outlets, including pharmacies, department stores, supermarkets and specialty cosmetics retailers. Despite being in the mature phase of its life cycle, the industry is dynamic and evolving in line with changes in the global beauty sector. In turn, digital trends and social media platforms are increasingly altering the definition of beauty and the global beauty sector itself. Ongoing product development designed to stimulate customer interest and expand the sector's customer base, including a focus on Generation Y and Generation Z consumers, is also stimulating change across the beauty supply chain.
Industry revenue has grown at a CAGR of 2.8 % over the past five years, to reach an estimated $10.9bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2025 | Revenue ($m)
2025 |
---|---|---|
L'Oreal Australia | 1,030.0 | |
Procter & Gamble | 517.5 | |
Colgate-Palmolive | 465.0 |
To view the market share and analysis for all 7 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Hair care products, Household care products and Personal care products. Hair care products is the largest segment of the Cosmetics and Toiletry Wholesaling in Australia.
Personalisation and holistic beauty trends drive sales of beauty, make-up and skincare products
Industry firms wholesale toiletries and cosmetics, including perfume, soap and detergent. Wholesalers obtain products from upstream manufacturers and then distribute them to various retail outlets, including pharmacies, department stores, supermarkets and cosmetics retailers.
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ANZSIC 3720 - Cosmetics and Toiletry Wholesaling in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
An increasing willingness to indulge in new prestige, innovative or natural products has supported the industry's modest performance in recent years. As have emergent health,...
Learn about an industry's products and services, markets and trends in international trade.
Wholesalers distribute a variety of toiletries, cosmetics, household soaps and detergents. A key feature of the industry is its constant array of new or re-packaged and refor...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Industry location patterns tend to be skewed towards Australia's eastern seaboard. This reflects Australia’s economic and population distribution, which tends to centre on Sy...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
The industry is characterised by its highly competitive backdrop, with cosmetics wholesalers competing not only against each other but also against grocery retailers undertaki...
Learn about the performance of the top companies in the industry.
Australian subsidiaries of international cosmetics and toiletries manufacturers and marketers that own importation and distribution rights in Australia dominate the industry. ...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Discretionary income levels can influence consumer purchasing patterns. The current cost-of-living crisis may contribute to lower sales of premium cosmetics and personal care...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Profitability varies among wholesalers, product segments and targeted market channels. For example, companies selling high-end luxury beauty products are typically highly pro...
Including values and annual change:
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Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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The market size of the Cosmetics and Toiletry Wholesaling industry in Australia is $10.9bn in 2024.
There are 1,314 businesses in the Cosmetics and Toiletry Wholesaling industry in Australia, which has grown at a CAGR of 1.9 % between 2019 and 2024.
The market size of the Cosmetics and Toiletry Wholesaling industry in Australia has been growing at a CAGR of 2.8 % between 2019 and 2024.
Over the next five years, the Cosmetics and Toiletry Wholesaling industry in Australia is expected to grow.
The biggest companies operating in the Cosmetics and Toiletry Wholesaling market in Australia are L'Oreal Australia, Procter & Gamble and Colgate-Palmolive
Beauty, make-up and skincare products and Personal care products are part of the Cosmetics and Toiletry Wholesaling industry.
The company holding the most market share in Australia is L'Oreal Australia.
The level of competition is high and increasing in the Cosmetics and Toiletry Wholesaling industry in Australia.