$5.4bn
$XXX.Xm
20,300
4,580
$XXX.Xm
The Cosmetic and Toiletry Retailing industry sells thousands of cosmetic and toiletry brands through specialty cosmetics stores, with a constant array of new products acting as a key driving force in the industry's performance. Fusion and eco-friendly lines have stimulated demand in an otherwise mature, saturated market, as have new experiential stores. These have been designed to capitalise on cosmetics' hands-on nature and entice online shoppers back into stores. Offering associated beauty services like brow bars, hair services and make-up classes has also helped to give the industry a new service-based revenue stream and boost profit margins, which have come under pressure from rival online beauty sites offering discounted beauty products.
Industry revenue has grown at a CAGR of 1.4 % over the past five years, to reach an estimated $5.4bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 |
---|---|---|
Mecca Brands | 1,150.0 | |
Wesfarmers | 260.0 | |
Sephora Australia | 230.0 |
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Industry revenue is measured across several distinct product and services lines, including Haircare products, Make-up and skincare products and Perfumes and fragrances. Haircare products is the largest segment of the Cosmetic and Toiletry Retailing in Australia.
A constant stream of new products boosted make-up and skincare product sales
Industry firms sell cosmetics, perfumes, toiletries and personal grooming products. Industry retailers include specialty cosmetics stores, perfume and fragrance stores, and beauty supply stores.
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ANZSIC 4271 - Cosmetic and Toiletry Retailing in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
The Cosmetic and Toiletry Retailing industry is one of several retail channels for beauty products. This means it operates against a highly competitive backdrop, vying with t...
Learn about an industry's products and services, markets and trends in international trade.
Product portfolios are continuing to change, reflecting new markets and products like cosmeceuticals and male-only lines. Changing product portfolios also reflect an extensio...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
The industry’s geographic distribution reflects Australia's economic, social and demographic breakdown. In line with this, the three eastern seaboard states account for over ...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
A highly competitive backdrop characterises the industry, with cosmetics retailers competing not only against each other but also against other traditional bricks-and-mortar c...
Learn about the performance of the top companies in the industry.
Several international beauty retailers operate in Australia, with the likes of Lush, the Body Shop, Sephora and L’Occitane often present in major Australian shopping malls. D...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Discretionary income levels influence consumer purchasing patterns for cosmetics and beauty products. The current cost-of-living crisis may contribute to consumers opting for...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Cost structures vary in line with a retailer’s size and ownership structure, the number of brands it carries, and its business model. This includes whether the company positi...
Including values and annual change:
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Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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The market size of the Cosmetic and Toiletry Retailing industry in Australia is $5.4bn in 2024.
There are 4,580 businesses in the Cosmetic and Toiletry Retailing industry in Australia, which has grown at a CAGR of 2.3 % between 2019 and 2024.
The market size of the Cosmetic and Toiletry Retailing industry in Australia has been growing at a CAGR of 1.4 % between 2019 and 2024.
Over the next five years, the Cosmetic and Toiletry Retailing industry in Australia is expected to grow.
The biggest companies operating in the Cosmetic and Toiletry Retailing market in Australia are Mecca Brands, Wesfarmers and Sephora Australia
Make-up and skincare products and Perfumes and fragrances are part of the Cosmetic and Toiletry Retailing industry.
The company holding the most market share in Australia is Mecca Brands.
The level of competition is high and increasing in the Cosmetic and Toiletry Retailing industry in Australia.