$7.3bn
$XXX.Xm
107k
19,877
$X.Xbn
Providers in the Art and Non-Vocational Education industry offer various educational services to downstream markets, including both households and businesses. The industry is highly fragmented – many providers are owner-operators, and for segments like providing driving lessons, music lessons and tutoring, it's relatively easy to start up operations. However, providers must contend with well-established firms in their respective segments, meaning that barriers to entry and competitive conditions can vary among different types of education. Providers tend to rely on favourable trends in business confidence, net migration and household discretionary income, since these factors can markedly influence performance.Border restrictions during the COVID-19 pandemic dampened net migration and foreign student numbers, which are key markets for English language courses. Movement restrictions also temporarily dulled demand for driving lessons, since people were instructed to remain at home. But conditions for these services have since recovered. Net migration and foreign student numbers are now on the rise, elevating demand for courses and English Language Intensive Courses for Overseas Students (ELICOS) programs. Rises in discretionary incomes have fuelled demand for tutoring, and bans on private tutoring in China have meant that students have turned to international sources to receive tutoring, like Australian tutoring companies. Revenue is expected to climb at an annualised 4.1% to $7.3 billion over the five years through 2022-23. This trend includes an anticipated rise of 5.1% in the current year, largely because of recovering migration.Performance for the industry is set to remain strong in the coming years. Business confidence influences whether businesses seek to invest in professional development to widen their employees' skillset. Business confidence is on track to recover from volatility over the past few years and begin to climb, encouraging more businesses to invest in professional development. Business numbers are also on the rise, and new start-ups will be seeking business coaching services to enhance their own operations. Overall, revenue is forecast to expand at an annualised 3.3% to $8.6 billion over the five years through 2027-28. Continued expansion in the tutoring and English language course segments will support this trend, as a greater secondary school retention rate and climbing migration fuel more people to seek out providers' services.
Industry revenue has grown at a CAGR of 4.1 % over the past five years, to reach an estimated $7.3bn in 2023.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2023 | Revenue ($m)
2023 |
---|---|---|
KIP McGrath Education Centres | 145.9 | |
Navitas | 145.9 | |
Royal Automobile Club of Victoria | N/A |
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Industry revenue is measured across several distinct product and services lines, including Driving lessons, Professional development courses and English language education. Driving lessons is the largest segment of the Art and Non-Vocational Education in Australia.
Overseas demand has fuelled demand for tutoring
Industry firms offer a range of education and training services. Art and non-vocational education providers include tutoring services, English Language Intensive Courses for Overseas Students (ELICOS) providers, driving schools and performing arts colleges. The industry excludes pre-schools, kindergartens, schools, higher education institutions, technical and further education (TAFE) colleges and sports instructors.
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ANZSIC 8212 - Art and Non-Vocational Education in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Providers have been taking advantage of new technologies. Expansion into the online space has aided revenue growth, since customers can access services like tutoring at their...
Learn about an industry's products and services, markets and trends in international trade.
Tutoring services have benefited from elevated demand from overseas customers. For example, private tutoring bans in China have meant that households have turned to internati...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Education providers tend to be distributed in accordance with Australia’s population spread. Since the eastern seaboard states have the most higher education institutions, th...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Education providers tend to compete on price and reputation. Links with universities or other educational institutions can attract a wider customer base.
Learn about the performance of the top companies in the industry.
The Art and Non-Vocational Education industry doesn’t have any major companies. The industry is fragmented and offers diverse services, and owner-operators make up a notable ...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Many education segments have specific regulations in place. For example, the Department of Education regulates international student education in Australia, while codes of pr...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Sustained demand in some segments has kept industry profitability climbing. Digital learning and online platform uptake have been particularly helpful for improving operation...
Including values and annual change:
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Key data sources in Australia include:
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The market size of the Art and Non-Vocational Education industry in Australia is $7.3bn in 2024.
There are 19,877 businesses in the Art and Non-Vocational Education industry in Australia, which has grown at a CAGR of 9.7 % between 2018 and 2023.
The market size of the Art and Non-Vocational Education industry in Australia has been growing at a CAGR of 4.1 % between 2018 and 2023.
Over the next five years, the Art and Non-Vocational Education industry in Australia is expected to grow.
The biggest companies operating in the Art and Non-Vocational Education market in Australia are KIP McGrath Education Centres, Navitas and Royal Automobile Club of Victoria
Tutoring and English language education are part of the Art and Non-Vocational Education industry.
The company holding the most market share in Australia is KIP McGrath Education Centres.
The level of competition is moderate and increasing in the Art and Non-Vocational Education industry in Australia.