$3.6bn
$XXX.Xm
18,601
9,568
$X.Xbn
The Advertising Agencies industry provides advertising services to clients across all types of media. The industry has been volatile in recent years, spurred by shrinking print and broadcast media demand and a challenging operating environment. Demand for advertising agency services slumped in response to the COVID-19 pandemic as negative business confidence and economic uncertainty prompted many businesses to tighten their marketing budgets. Advertising agencies are struggling despite clients spending more on online and digital advertising and a growing focus on customised online advertising based on user characteristics and website preferences and use. Intense price-based competition and mounting wage and purchase costs are squeezing profit margins. Overall, revenue is projected to inch downward an annualised 0.5% over the five years through 2023-24, to $3.6 billion. This includes an anticipated 1.2% drop in 2023-24, as negative business confidence and a slump in internet publishing and broadcasting weigh on demand for advertising services.
Industry revenue has declined at a CAGR of 0.5 % over the past five years, to reach an estimated $3.6bn in 2023.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 |
---|---|---|
Omnicom Media | 311.9 | |
WPP AUNZ | 300.4 | |
Multi Market Services Australia | 258.0 |
To view the market share and analysis for all 7 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Print advertising campaigns, Broadcast advertising campaigns and Online and mobile advertising campaigns. Print advertising campaigns is the largest segment of the Advertising Agencies in Australia.
Growing digital media use has bolstered online and mobile advertising campaigns
Industry companies provide clients with advertising services, such as creating advertising campaigns and materials. Industry revenue relates to the revenue received from developing and producing advertising campaigns rather than revenue from client billings.
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ANZSIC 6940 - Advertising Agencies in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
The transition to digital advertising is underpinning growth for advertising agencies. Digital advertising services are surging at the expense of traditional print and broadc...
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The Advertising Agencies industry’s two traditional services are advertising campaigns through broadcasting and print media. However, online advertising and internet campaign...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Advertising agencies are primarily located in major cities. This is because advertising firms tend to be located near decision-makers in their target markets and nearby busin...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Competition for advertising agencies is on the rise. Agencies compete based on price, reputation, branding, and creativity, on top of the threat of client businesses' bringin...
Learn about the performance of the top companies in the industry.
Larger advertising agencies are in a better position than smaller firms to service major clients. Major clients tend to require extensive advertising campaigns that smaller a...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Advertising agencies receive some assistance through the Australian Communications and Media Authority and various industry associations. For example, industry associations l...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Increased cost pressures and competition from other forms of marketing are weakening profit margins. Agencies are facing rising wage costs and increased input costs because o...
Including values and annual change:
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Key data sources in Australia include:
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These sources include:
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The market size of the Advertising Agencies industry in Australia is $3.6bn in 2024.
There are 9,568 businesses in the Advertising Agencies industry in Australia, which has grown at a CAGR of 2.6 % between 2018 and 2023.
The market size of the Advertising Agencies industry in Australia has been declining at a CAGR of 0.5 % between 2018 and 2023.
Over the next five years, the Advertising Agencies industry in Australia is expected to grow.
The biggest companies operating in the Advertising Agencies market in Australia are Omnicom Media, WPP AUNZ and Multi Market Services Australia
Online and mobile advertising campaigns and Broadcast advertising campaigns are part of the Advertising Agencies industry.
The company holding the most market share in Australia is Omnicom Media.
The level of competition is high and increasing in the Advertising Agencies industry in Australia.